Active Society

Thursday, November 3, 2016

Trade Promotions Using Palarong Pinoy as Consumer Promotion

WILL YOUR SPONSORED-EVENT BE A VEHICLE

THAT WILL MAKE YOUR BRAND STAND OUT

AND DELIVER SALES? OR WILL YOU JUST BE

AN ADDED BRAND SPONSOR.

Events marketing is a great vehicle to catch the attention of target customers. But how many times have you joined events that did not deliver bottom-line results? And in how many occasions have you sponsored events that are also being implemented by other product-brands --- making you a "me-too" sponsor?

MAKE YOUR SPONSORSHIP EQUITABLE

Get an event vehicle that will take your

product in district-communities, and create

not only goodwill among Filipino families,

but deliver day-after sales as well.

Larong Pinoy is a cultural treasure cherished by Filipinos.

It is a potent event vehicle for building goodwill among families.

ITO ANG LARO NG MGA PINOY

The Filipino Street Games are timeless.
It is still well-loved by many families.

Awareness for the games encompasses generations of Filipinos: from elderly citizens (grandparents), to parent-adults, and the youth.

Amidst the popularity of computers and game gadgets, the Filipino games are still popularly played in playgrounds and street suburbs. Larong Pinoy has a variety of games that are as equally fun and competitive with western sports.

The Larong Pinoy program will be a fun wellness activity that will engage children and parents in communities.

The promotion of the games will be a combination of an advocacy for the revival of the heritage games, with the vital promotion fitness and wellness for a healthy citizenry.

LARONG PINOY WILL BE FUN VEHICLE THAT WILL ENGAGE THE COMMUNITY.THE REVIVAL OF THE GAMES WILL ENLIVEN THE COMMUNITIES. IT WILL ENGAGE FAMILIES AND BOND NEIGHBORHOOD FOLKS.

THERE WILL BE FOUR (4) MAJOR ACTIVITIES IN CITY-DISTRICT.

LARONG PINOY SPORTS CLINICS & PLAY CAMPS.
THE NEIGHBORDHOOD STREET GAMES IN PARKS & PLAYGROUNDS.
INTER-BARANGAY MINI-OLYMPIC TOURNAMENTS.
LIVELIHOOD SELLING LARONG PINOY TOYS & ITEMS

AN ADVOCACY WITH A LIVELIHOOD PROGRAM

Coinciding with the Larong Pinoy activities, the Foundation activates a livelihood program for local citizens and retail stores. Larong Pinoy promotions will be conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood participation.

WE ARE INVITING CORPORATE CITIZENS TO JOIN THE LARONG PINOY ADVOCACY

Corporate sponsors supporting the Larong Pinoy will create not only goodwill and build brand image, but potentially, deliver “day-after sales” in sales territories through direct marketing efforts tied with activities in district-neighborhoods.

Larong Pinoy will be a great vehicle that will take product-brands in communities, with consumer goodwill that will trigger product sales at retail stores.

From children to parents to grand-parents.

Larong Pinoy can create brand goodwill house-to-house, and invite target consumers to join the fun activities and promotions.

The Larong Pinoy crowd is the mass market. 70% of the Filipino population. This is what marketers call the “sachet economy”.

Be the 1st brand to own sponsorship equity in a cultural treasure.

Magna Kultura Foundation invites corporate citizens to join us in promoting Larong Pinoy in District-Barangays.

It is a potent below-the-line promotions that can deliver day-after sales. The sponsorship efforts ranges from local merchandising to retail trade promotion efforts. Magna Kultura , to product retail sales at sari-sari stores within the perimeter of the sports clinic area in barangays.

GROUND MARKETING PROMOTIONS WILL BE CONDUCTED IN CITY-DISTRICTS WITH 5-WEEKS ACTIVATION.

The Larong Pinoy outreach programs affords brand promotion in Barangay households. Local sari-sari stores will play a big role in the community promotion efforts.

IT’S A PROMOTION THAT WILL COMPLIMENT SALES EFFORTS AND HELP IN THE RETAIL SELL-THROUGH PROCESS.

Product-Brands will gain incremental sales from sports clinic participation, game stubs and raffles, and trivia promos that will be launched in district-neighborhoods; with sari-sari stores and groceries playing a vital role as conduits to promoting the games.

Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact our email: magnakultura@gmail.com, or call us at our mobile phone

FOR MORE DETAILS, CLICK THIS LINK: LARONG PINOY DIRECT MARKETING PROMOTIONS

FOR MORE INFORMATION, CONTACT:

Dickie Aguado, Magna Kultura Foundation

Mobile Nos.: +63 917.899.0025 (Globe)

Sunday, March 8, 2015

Time For Planning A Company Sports Fest

Corporate Mini-Olympics Are More Fun With Larong Pinoy. It's A Teambuilding Sports Fest Where Young And Old Employees Can Play.

IT'S FUN. IT'S CHALLENGING. AND IT BREATHES YOUTHFUL BONDING AMONG EMPLOYEES.

In the past, basketball and other ballgames are organized and only a few people to play --- mostly the younger employees. But now, both young and old employees play together with the Traditional Filipino street games in an exciting mini-Olympics format. And company sports fests come alive.

Human Resource Department staff have discovered the benefits of using the Filipino games as sports fest platform: it does not only bring fun, but creates warm camaraderie among employees --- making them feel like childhood playmates, i.e. "mag-kababata".

Magna Kultura Foundation conducts the sports fest like a real Olympics event, which gives employees the grand feeling of being in a professional arena.

The games are officiated by referees and marshals using the Official Tournament Rules instituted by Magna Kultura Foundation, the national advocate of the Filipino Games.

In organizing the company sports fest, Magna Kultura partners with the HRD and Sports Committee; internally making the event a team-building activity within the company. Teams are formed with Team Captains, co-captains and even playing Coaches for each and every game. Game manuals are provided by Magna Kultura, along with team line-up sheets and other vital tournament materials.

Games like Patintero, Tumbang Preso, Luksong Tinik, Luksong Lubid, and other Pinoy Games are as challenging as any Western sport. It requires agility, skills, and strategy. Employees match players against other department teams. Even cheer chants are created to rally team spirit. And, just by being Filipino, makes it more fun.

As employees plan and practice the games, a team-building atmosphere is created inside the offices. The employee bonding solidly permeates that, even if they don’t win on the day of the event, they become satisfied with the friendship they have built in the process.

CHECK-OUT THE DETAILS ABOUT PALARONG PINOY OLYMPICS.

CLICK & VIEW THE SPORTS FEST PLAN THE FOLLOWING SITES AT http://www.slideshare.net/KulturaPilipinas/larong-pinoy-corporate-team-building-sportsfest-7517510

You can also view some of the photos of company sports fest at http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715

Or, Check-out The Filipino Games Website at http://kulturapilipinas.webs.com/corporate-mini-olympics

FOR INQUIRIES:

CONTACT DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION

Mobile: 0917-8990025

EMAIL: larongpinoy@gmail.com

Organizing Larong Pinoy Sports Fest for Private companies is a cultural entrepreneurship approach of Magna Kultura to revive the games among Filipino adults; to build camaraderie the Filipino way (kababata); at the same, for adult-parents to teach the games among their children.

This is Magna Kultura Foundation's advocacy to
revive the Games of Our Heritage ("Laro ng Lahi")
back in the mainstream of Philippine society.

PINOY TAYO.
Buhayin Natin Ang Larong Pinoy

Tuesday, November 25, 2014

Organize A Pinoy Sportsfest This Year

Organize a Larong Pinoy Mini-Olympics Sports Fest for your company.

Larong Pinoy is a favorite sports fest activity for many Filipino companies because these are games where young and old employees will be surely able to play. On top of that, beyond playing on the day of the event, the games is capable of building strong employee relationships.

The Traditional Filipino Street Games continues to be a favorite sports fest activity for local companies. Private business corporations continues to request Magna Kultura Foundation (the national proponent of the games) to organize the Larong Pinoy event as a company sports fest activity.

Over a thousand companies have held Larong Pinoy Corporate Mini-Olympic Events. Human Resource Managers have testified that a Larong Pinoy event is truly a one-of-kind activity that leave lasting impression on employees, and bring out the best in each and everyone.

Human Resource Department heads saw the Filipino Street Games as an effective instrument for employee bonding. Indeed, the games are able to make employees from different departments easily get acquainted with each other; and, like childhood playmates, the bonding experience goes beyond weeks, even months, after the event.

The Larong Pinoy Sports Fest event excites employees into doing things that they did in the childhood days, especially the elder adults. From day one, after HRD announces Larong Pinoy as the sports fest activity, the office environment become high on enthusiasm; making employees talk about the games, their childhood experience, and even practicing within the office. It brings the corporate community alive.

In the past, most companies have been doing the regular basketball, volleyball and badminton events, until Human Resource Department staff discovered the fun experience that Larong could bring; on top of the team-building capability it can offer.

Unlike Basketball or any of the usual western sports activities, Larong Pinoy is a game where everybody will be able to easily participate in. Even employees who don’t want play enjoys the event --- cheering, "jeering" and supporting the teams. Kakaiba ang Larong Pinoy.

The event is executed like a real Olympics event --- with professional officiating & tournament system with an Olympic sports music scoring ambience. Employees will be grouped into teams, with their own team captains. And competitions are conducted with matches on Patintero, Tumbang Preso, Jumping Rope, Sipang Bilangan, and various Pinoy Relay Races.

From planning to implementation, Magna Kultura executes everything with a Tournament Systems & Procedures manual, with Referees and Game Marshals, the Emcee announcement. Magna Kultura provides the Game Materials, Registration Forms, the Program Scripts, and everything that makes for an Olympic-like event ---- so that your sports committee can sit back, relax, and just play with the rest on the event day.

A Larong Pinoy company sports fest is both for young and old employees. Everyone who plays the game with their fellow- employees creates a feeling like they are childhood playmates (magkababata).

Larong Pinoy Sports Fest is a truly fun corporate-family bonding experience. And the experience goes beyond the event as employees cherish the thoughts of the games through-out the year.

Treat your employees to a Fun Team-Building Sports Fest where everybody can play: Palarong Pilipino Mini-Olympics for young & old! A Sports Fest Team Bonding Activity can be held anytime of the year. It doesn’t have to be summer. Build your corporate family into a CommuniTeam now.

FOR MORE DETAILS ABOUT THE PROGRAM, CLICKTHIS TO VIEW THE LARONG PINOY INFO SITES: http://kulturapilipinas.webs.com/corporate-mini-olympics

Or, CLICK HERE TO PREVIEW THE SPORTS FEST EVENT PLAN

TO VIEW SOME OF THE COMPANY SPORTS FEST PHOTOS, preview them at http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715

FOR INQUIRIES:

CONTACT DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION

Mobile: 0917-8990025

EMAIL: larongpinoy@gmail.com

Monday, September 22, 2014

Traditional Filipino Street Games As A Corporate PR Campaign

For many companies, it’s not enough to make money and satisfy customers. Service to local communities is also part of the company agenda, and they involve their employees in outreach programs. These companies often go the extra mile to give a little something back to their employees, the community, and the world at large. They’ve developed solid reputations for going out and doing some good, turning their success into an opportunity to help others.

For a long time, businesses have given back to society in different ways. The domain for such outreach was based more on concerns and thoughtfulness to help people. For some companies, business isn’t all about the bottom line. They make strides to be a caring part of society and help out those who live in less fortunate circumstances. They’re companies that know how important Corporate Social Responsibility can be to others.

Chevron Philippines is one of the few examples of those doing Corporate Social Responsibility right. Every year, Chevron Philippines embarks in a program dubbed "Week of Caring, wherein employees of the company engage communities as volunteers. For the second time, the employee-volunteers of Chevron reached out once again the children of Nayon ng Kabataan (in Mandaluyong City), a youth welfare community operated by the Department of Social Welfare Development (DSWD).

During its Week of Caring program, Chevron employees went to Nayon ng Kabataan to play as “big brothers” to the children of Welfareville --- playing Larong Pinoy, the traditional Filipino Street Games. As coach and playmates, they ran and vigorously played with the children: games like, patintero, luksong tinik, luksong baka, chinese garter, piko, and other Pinoy games.

The choice of Larong Pinoy as an activity aims to provide a light, fun interaction between the Chevron employees and the kids at Nayon ng Kabataan. The organizers of the Chevron outreach program recognizes the power of Larong Pinoy as a strong vehicle for community engagement and interaction. The traditional Filipino street games is a cultural treasure, well-loved by many Filipinos even today. Many people are still unable to own high-tech game gadgets, computers, or smartphones with game applications; thus, Larong Pinoy is still a fun alternative among many of the children.

Having a social good culture makes your employees know they are working for something that is bigger than themselves; their business is not one dimensional and more importantly, it cares about people. There are new breed of corporate individuals who believe that what you put into the world is exactly what you’re going to get out of it. People want to do things that matter; companies that encourage employees to participate in volunteerism and giving back are creating fulfilling environments to work in.

CSR to be meaningful has to reach out to the large majority of our people who are not only without purchasing power, but are fundamentally deprived of basic livelihood. There are companies stand out as prime examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses. They provide the leadership to demonstrate how marketers can pursue both objectives simultaneously. As such, socially conscious companies have stepped up their efforts with increasing effectiveness and productivity. It is an impressive movement and one that invites society at large to do even more.

Magna Kultura Foundation salutes Chevron Philippines for making Larong Pinoy their choice of activity for engaging communities. The interaction between the employees of Chevron and children of Nayon ng Kabataan will last a lifetime of remembrance.